4 MIN READ
From Complexity to Focus: The Story of ContextSpace
Why We Built ContextSpace and Why It’s a Game-Changer for Enterprise Productivity
Namita Awasthi | July 15, 2025
Every great innovation starts with a problem you can’t ignore.
For us, that problem was this: our enterprise teams couldn’t work productively because information was too hard to find.
ContextSpace was born inside our globally distributed sister company — a mid-sized enterprise with offices across continents and a mix of hybrid and remote employees. Like many organizations, we were using best-in-class tools: Salesforce, Slack, Box, Confluence, internal applications… the list goes on.
Each worked beautifully in its own domain.
But when we zoomed out, something was missing.
For us, that problem was this: our enterprise teams couldn’t work productively because information was too hard to find.
ContextSpace was born inside our globally distributed sister company — a mid-sized enterprise with offices across continents and a mix of hybrid and remote employees. Like many organizations, we were using best-in-class tools: Salesforce, Slack, Box, Confluence, internal applications… the list goes on.
Each worked beautifully in its own domain.
But when we zoomed out, something was missing.
The Silent Cost of Context Switching
When your teams are constantly switching between systems just to piece together the full picture of a client, vendor, or project, enterprise productivity takes a massive hit.
We noticed it in onboarding.
We noticed it in meetings.
We noticed it in project delays, duplicate efforts, and missed opportunities.
People didn’t know where to find what they needed. And over time, even our best attempts at structuring information started to break down.
Without a consistent framework, teams reverted to emails, chat pings, and verbal handoffs. And just like that, knowledge disappeared into silos.
Sound familiar?
We noticed it in onboarding.
We noticed it in meetings.
We noticed it in project delays, duplicate efforts, and missed opportunities.
People didn’t know where to find what they needed. And over time, even our best attempts at structuring information started to break down.
Without a consistent framework, teams reverted to emails, chat pings, and verbal handoffs. And just like that, knowledge disappeared into silos.
Sound familiar?
The Turning Point
We also realized something important: most enterprise software tries to do too much, expanding into every corner of the workflow. The result? Information ends up spread thin across too many places, with little structure. And the burden of organizing it falls on people who are already stretched thin.
This was the root cause of our enterprise productivity challenges - not the tools themselves, but the lack of context and consistency across them.
This was the root cause of our enterprise productivity challenges - not the tools themselves, but the lack of context and consistency across them.
Building ContextSpace: Our Answer to the Enterprise Productivity Puzzle
We didn’t set out to create a product. We set out to solve a shared challenge.
It started with Confluence. Instead of treating it as a general-purpose wiki, we began organizing it around real business entities - clients, projects, vendors, regions. Then we integrated that structure with tools like Salesforce, Box, and Slack. Slowly, we plugged in all our internal applications.
Each of these became part of what we now call a Contextual Space — a unified, structured hub where everything related to a business entity came together.
We added guardrails to maintain structure.
We linked relevant chat threads.
We embedded dashboards and data from internal apps.
We made it seamless.
The structure was consistent. The access was seamless. And most importantly, the context was always clear.. Suddenly, teams weren’t searching anymore. They were working.
It started with Confluence. Instead of treating it as a general-purpose wiki, we began organizing it around real business entities - clients, projects, vendors, regions. Then we integrated that structure with tools like Salesforce, Box, and Slack. Slowly, we plugged in all our internal applications.
Each of these became part of what we now call a Contextual Space — a unified, structured hub where everything related to a business entity came together.
We added guardrails to maintain structure.
We linked relevant chat threads.
We embedded dashboards and data from internal apps.
We made it seamless.
The structure was consistent. The access was seamless. And most importantly, the context was always clear.. Suddenly, teams weren’t searching anymore. They were working.
What Happened Next
Everything changed:
- New hires got up to speed faster with everything in one place.
- Meeting prep dropped from hours to seconds.
- People stopped toggling between apps and started focusing on outcomes.
- Usage of our internal and external tools actually increased — because they were finally easy to use in context.
The impact? A 10–20% boost in enterprise productivity across departments.
We had unintentionally built a new kind of nervous system for our business — one that connected people, tools, and data around shared purpose and clarity.
We had unintentionally built a new kind of nervous system for our business — one that connected people, tools, and data around shared purpose and clarity.
From Internal Fix to Scalable Solution
ContextSpace started as an internal project in 2019. Over the years, our teams tested it, broke it, rebuilt it, and made it better. Every improvement came from real users solving real problems, and the results spoke for themselves.
That’s when we knew: this wasn’t just an internal fix. This was a scalable solution that could transform enterprise productivity for other companies too.
Today, we’re proud to share ContextSpace with the world.
It’s the result of lived experience, relentless iteration, and a deep belief that enterprise productivity shouldn’t be limited by system sprawl or information chaos.
That’s when we knew: this wasn’t just an internal fix. This was a scalable solution that could transform enterprise productivity for other companies too.
Today, we’re proud to share ContextSpace with the world.
It’s the result of lived experience, relentless iteration, and a deep belief that enterprise productivity shouldn’t be limited by system sprawl or information chaos.
What You Get with ContextSpace
We’re not just offering software.
We’re sharing a proven system for boosting productivity across your enterprise — one that:
We’re sharing a proven system for boosting productivity across your enterprise — one that:
- Organizes knowledge around business-critical entities
- Unifies internal and external tools into a single source of truth
- Embeds structure, clarity, and consistency at scale
- Gives every team member the context they need — instantly
In a world where speed, clarity, and alignment define success, ContextSpace gives you the edge.
Ready to boost your enterprise productivity?
Namita Awasthi
A driving force behind ContextSpace, Namita led the ideation and development of the platform, turning bold ideas into a practical solution that helps teams streamline work, surface insights, and scale productivity.
